Marketing

Marketing
When Instagram announced the addition of stories last August, there was no doubting the motivations behind the move.  By adding a feature that was essentially a carbon copy of Snapchat's stories, Instagram was taking aim directly at one of its largest, and only real, threats for users' attention.  The Instagram vs. Snapchat war was officially on.  Nine months later, while both platforms are thriving, it's clear that one has the edge over the other.
When Instagram announced the addition of stories last August, there was no doubting the motivations behind the move.  By adding a feature that was essentially a carbon copy of Snapchat's stories, Instagram was taking aim directly at one of its largest, and only real, threats for users' attention.  The Instagram vs. Snapchat war was officially on.  Nine months later, while both platforms are thriving, it's clear that one has the edge over the other.
25 May 2017

Instagram vs Snapchat: Who’s Winning the War?

When Instagram announced the addition of stories last August, there was no doubting the motivations behind the move.  By adding…
Marketing
Earlier this month, Twitter CEO Jack Dorsey announced a slew of new partnerships focused on the live video realm.  The reasons why are clear and well-documented.  Video will make up 80% of all IP traffic by 2020, mobile proliferation and data usage grows, and users and advertisers alike have a thirst for more video.  But how will Twitter differentiate itself, and will it be successful in carving out a bigger piece of the live video pie?
Earlier this month, Twitter CEO Jack Dorsey announced a slew of new partnerships focused on the live video realm.  The reasons why are clear and well-documented.  Video will make up 80% of all IP traffic by 2020, mobile proliferation and data usage grows, and users and advertisers alike have a thirst for more video.  But how will Twitter differentiate itself, and will it be successful in carving out a bigger piece of the live video pie?
17 May 2017

Live Video Content and the Future of Twitter

Earlier this month, Twitter CEO Jack Dorsey announced a slew of new partnerships focused on the live video realm.  The…